“The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalised customer experiences across in-store and digital worlds.” “At the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience,” said Luc Dammann, President of EMEA at Adobe. “This will ensure we are able to engage and connect with each customer in the right place, at the right time, and with the right content.” “Today we are happy to announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform, to further evolve the retail experience across all our brands,” said Lorenzo Bertelli, Prada Group Marketing Director and Head of Corporate Social Responsibility. After leaving the store, the customer will receive recommendations based on their purchase, in-store experience, and online profile. Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, part of Adobe Experience Cloud, to combine vast amounts of existing data, with the aim of creating unified customer profiles and delivering personalised experiences across any channel in real-time.Ĭustomers who have opted in will enable sales assistants to know when they visit a store and their preferences.įor example, a person who has researched a bag online may be invited to see the bag’s latest seasonal colours in person, where a sales assistant will be ready to provide a tailor made experience. Prada Group and Adobe recently announced an enhanced partnership spanning the former’s range of brands, including Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi, and Luna Rossa. Other businesses using Fresh Relevance’s tech include BedKingdom, Rip Curl, Space NK, Hoseasons and Wowcher.
Mike Austin, CEO and Co-founder at Fresh Relevance, says: “We’re delighted to welcome Fishpools to the Fresh Relevance family and are excited to help them provide their customers with a more tailored and valuable experience online.”
Fishpools, a specialist in home furnishings and accessories, has selected Fresh Relevance technology to power personalised experiences for its customers across its website and email marketing.
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